GENDER APPROACH IN BEAUTY INDUSTRY

Abstract

Introduction:  The beauty industry is looking beyond stereotypically 'male' and 'female' marketing, packaging and products, as young consumers increasingly say they want brands to embrace gender inclusivity. The beauty industry, long dominated by products and marketing tailored to women, is experiencing a profound transformation driven by shifting attitudes towards gender. Historically, beauty standards have been narrowly defined, reinforcing stereotypes and societal expectations. However, in recent years, there has been a notable move towards inclusivity and diversity, challenging these traditional norms. This professional article explores the gender approach in the beauty industry, focusing on how perceptions of gender influence product development, marketing strategies, and consumer behaviors. It examines the evolving definitions of beauty across genders and the impact of these changes on market dynamics. Moreover, it critically analyzes the role of representation and empowerment in beauty advertising and media. By investigating current trends and consumer preferences, this article aims to provide a comprehensive understanding of how the industry is adapting to meet the demands of a more diverse and discerning consumer base. It also highlights opportunities for innovation and growth in creating inclusive beauty standards that resonate across gender identities.Top of FormBottom of Form