BANK IMIDJI VA MIJOZLAR BILAN MUNOSABATLAR, O'ZARO TA'SIR VA SAMARADORLIK
##semicolon##
Kalit so’zlar: bank imidji, mijozlar qoniqishi, o'zaro munosabatlar, samaradorlik, xizmat ko'rsatish sifati, innovatsion strategiyalarAbstrak
Annotatsiya. Ushbu maqola bank imidji va mijozlar bilan o‘zaro munosabatlar o‘rtasidagi muhim aloqani tahlil qiladi. Tadqiqot sifatli usullar, jumladan, yetakchi banklar tomonidan o'tkazilgan amaliy tadqiqotlar va mijozlar tajribasi so‘rovlarini o‘z ichiga oladi. Natijalar shuni ko‘rsatadiki, kuchli va ijobiy bank imidji mijozlar bilan mazmunli o‘zaro aloqalarni ta'minlashda muhim rol o‘ynaydi, bu esa mijoz qoniqishi va ushlab qolish darajasini oshirishga olib keladi. Bundan tashqari, tadqiqot innovatsion aloqa strategiyalarini, masalan, shaxsiylashtirilgan xizmatlar va raqamli jalb qilish vositalarini joriy etishning zarurligini ta'kidlaydi. Ushbu strategiyalar o‘zaro aloqalarni soddalashtirish va umumiy mijoz tajribasini yaxshilashga yordam beradi. Maqola, shuningdek, banklar o‘z imidjini mustahkamlash va mijozlar bilan munosabatlarni yaxshilash orqali biznes muvaffaqiyatini oshirish yo‘llarini ko‘rsatadi.
##submission.citations##
Grönroos, C. (1990). Service Management and Marketing: Managing the Moments of Truth in Service Competition.
Kotler, P. (2016). Marketing Management.
Baumann, C., & Hamin, H. (2011). The impact of brand image on customer loyalty in the banking industry. Journal of Marketing Management, 27(5-6), 651-675.
Harrison, T., & Sreejesh, S. (2016). Service quality, satisfaction, and loyalty: A critical review and future research directions. Journal of Services Marketing, 30(2), 161-177.
Patterson, P. G., & Smith, T. (2003). Modeling customer satisfaction and loyalty: A multi-dimensional approach. Journal of Services Marketing, 17(7), 683-704.
Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science, 28(1), 128-137.
Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name.
Абдикаримова Д.Р. Банк кредитлари гаров таъминотини баҳолаш. Монография. – Т.: «Иқтисод-Молия», 2016. – 168 б.
Аkrаmovа Nаrgizа Nutfillаevnа. (2023). BUGUNGI KUNDA BANKLARINING MUAMMOLI KREDITLAR BILAN ISHLASH USULLARI. Proceedings of Scientific Conference on Multidisciplinary Studies, 2(10), 39–47. Retrieved from https://econferenceseries.com/index.php/scms/article/view/2774
Uktamjonova, Z. (2024). Relevance of Benchmarking in Industrial Enterprises.
Ochilov, I. (2024). Improving the Methodology of Econometric Analysis of the Efficiency of Financial Activity of Agricultural Agroclusters of Uzbekistan.
Zokhidov, S. (2024). Improving The Effective Use Of Local Taxes And Levies In Tashkent City.
Ortiqov, O. A., and I. QuIliyev. "Bank menejmenti va marketingi." O’quv qo’llanma. T:-Iqtisod-moliya (2015).
