MEDIACOMMUNICATION IN THE MEANS OF CULTURAL VALUES

Abstrak

This article explores the intricate relationship between mediacommunication and cultural values, examining how media serves as both a reflection and a shaper of societal norms, beliefs, and traditions. The article highlights how media influences cultural identity formation, either by affirming traditional values or introducing new, globalized norms. It also addresses the role of media in cultural conflicts, its potential to promote dialogue and understanding, and the impact of cultural values on media content production, including censorship and regulation. Moreover, the article delves into the dual nature of media globalization, discussing both its role in fostering cultural diversity and its potential to propagate cultural imperialism.