Reflection of national and cultural specifics in the text of advertising (on material of texts of advertising of the Chinese and Russian building companies)

Аннотация

The The conducted research allows revealing that at the heart of phraseological units there are same propositional structures which are invisibly sending a thought of the person to propositions. The person learns the world, comparing one to another. It is propositional organized phraseological units allow to reveal the associations, general and unique for the nation. Reflection of national and cultural specifics in the text of advertising (on material of texts of advertising of the Chinese and Russian building companies)