SOCIAL NETWORKS AS A MARKETING TOOL

Abstract

this article delves into the role of social networks as a potent tool in digital marketing, exploring their evolution from personal communication platforms to essential components of business strategies. The article discusses future trends in social media marketing, emphasizing the growing importance of AI and automation, social commerce, authenticity, transparency, and augmented reality. This comprehensive guide provides valuable insights for businesses looking to harness the power of social networks to enhance their marketing efforts and achieve substantial results.