Chor-chinor shrine and its ecological resources

Abstract

Today, ecological and religious pilgrimage tourism is developing on a large scale, therefore, this research serves to further expand this field, because this object effectively contributes to the economy and improves the standard of living of the local population. Chor-chinor religious and ecological site is a settlement with a convenient location with its ancient history and unique nature. As a result of the study, the quality of transport, food and household services shows a lower level, besides, it is possible to conclude that the marketing attracting tourists to the area is not developed, and the main goal is to develop these basic services. And in addition, the e-service system is also very slow, for example, the payment method is only in cash, and the information board is also very old, with similar shortcomings. In order to identify such shortcomings and suggestions, it was determined based on a survey of 55 participants.  The study's findings indicate that elements of service quality (such as location, transportation, dining, and auxiliary services) have a substantial impact on tourist satisfaction and loyalty. Furthermore, the findings indicate that there is a favorable association between visitor pleasure and loyalty. Finally, the findings indicate that tourists are becoming unsatisfied with fundamental services.